About Us


Welcome to Serra Chrysler Dodge Jeep Ram Traverse City

Serra Chrysler Dodge Jeep Ram Traverse City is part of Serra Traverse City.

The Serra Chrysler Dodge Jeep Ram Traverse City dealership was completely rebuilt in 2013. The new dealership has a state-of-the-art showroom and service/parts area. There is a comfortable waiting area with free Wi-Fi access. Cookies and coffee are always available to our guests.

A unique way of doing business for Serra Chrysler Dodge Jeep Ram Traverse City is that all of our inventory is one price, meaning there is no price negotiation. All of the prices of our new and used cars are clearly marked on the cars on the lot and on all of our online listings. Secondly, we have no finance managers at Serra Chrysler Dodge Jeep Ram Traverse City. When you work with a salesperson at Serra Chrysler Dodge Jeep Ram Traverse City, that individual is qualified to assist not only with the car itself but also with the financing and warranty options.

Combining these business practices, we call it One Price One Person, making it easy to navigate your car, truck, van, or SUV purchase.

Serra Chrysler Dodge Jeep Ram Traverse City has a seasoned sales and service staff that lives and breathes Chrysler. It is their intent to make Serra Chrysler Dodge Jeep Ram Traverse City the standard in the region for top customer satisfaction, employee loyalty, and community involvement.

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 6:00 PM
  • Sat9:00 AM - 3:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 12:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 12:00 PM
  • SunClosed
Serra Chrysler Dodge Jeep Ram Traverse City is located at: 1655 S Garfield Ave • Traverse City, MI 49686
Serra Chrysler Dodge Jeep Ram Traverse City 44.7379184864103, -85.59473398206194.